![Are these luxury brand collaborations truly disruptive, or a gimmick? Gucci teamed up with Disney and K-pop idol Kai, Dior worked with Nike, and Hermès with Apple … | South China Morning Are these luxury brand collaborations truly disruptive, or a gimmick? Gucci teamed up with Disney and K-pop idol Kai, Dior worked with Nike, and Hermès with Apple … | South China Morning](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2021/06/17/d4c1c4d1-5d1f-48c7-9a1c-df26eba3a650_04d91cd9.jpg?itok=7iDj38Ja&v=1623919107)
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![How Nike and Adidas collabs with Gucci, Prada, Jacquemus and other high-fashion houses mark a new battleground for sportswear's biggest rivalry | South China Morning Post How Nike and Adidas collabs with Gucci, Prada, Jacquemus and other high-fashion houses mark a new battleground for sportswear's biggest rivalry | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/07/05/a51aab90-e9a5-48ce-a1e7-1584c231f1d2_75583b48.jpg)
How Nike and Adidas collabs with Gucci, Prada, Jacquemus and other high-fashion houses mark a new battleground for sportswear's biggest rivalry | South China Morning Post
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![How Nike and Adidas collabs with Gucci, Prada, Jacquemus and other high-fashion houses mark a new battleground for sportswear's biggest rivalry | South China Morning Post How Nike and Adidas collabs with Gucci, Prada, Jacquemus and other high-fashion houses mark a new battleground for sportswear's biggest rivalry | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2022/07/05/a51aab90-e9a5-48ce-a1e7-1584c231f1d2_75583b48.jpg?itok=hSM5fo6z&v=1656999675)
How Nike and Adidas collabs with Gucci, Prada, Jacquemus and other high-fashion houses mark a new battleground for sportswear's biggest rivalry | South China Morning Post
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